Creating an e-commerce website is very important for e-commerce merchants. Just as the store is important for a grocery store, the e-commerce website is important for running an e-commerce business
But the problem is with creating an e-commerce website. Many people start e-commerce business to fulfill their goals or as a hobby, but after the trouble with creating a website. Nowadays, a website can be created even for 2 thousand rupees.
That being said, why do Amazon or big e-commerce companies make websites with millions of rupees? With them, what is the difference of low-cost websites? Or is it impossible to build an e-commerce website under lakhs of rupees!
As such, the detailed rules for building an e-commerce website will be discussed, along with answers to many questions.
What is e-commerce business?
First let's know, what is e-commerce business? The word e-commerce means electronic commerce. That is, the business that is done through the Internet or electronic media is called e-commerce. So, playing “Tu Cheez Bari Hey Masti Masti” song on TV with tea shop under your house cannot be called eCommerce.
Rather, when you arrange to take this tea order online, it can be called eCommerce.
Why is it necessary to create e-commerce website?
However, by now you understand the need for website development. Because doing e-commerce business but not having a website is ridiculous. Even then, some people may say bro, I can sell products on Facebook, so why should I waste money on creating a website?
First of all, Facebook calls the business fCommerce. Just search Google by writing "E-commerce Website in Bangladesh" and you will understand. However, below are some more explanations for them.
Own brand identity: Having a website means that you have a brand identity. For example, people remember the names of Amazon, Alibaba or Daraz. But, now you can say the name of any Facebook shop page that comes to your mind?
Trustworthiness: A quality website can easily gain customer trust and confidence. But, a Facebook page cannot achieve this easily.
Advantages of product display: On the website you can display the product according to the category in an attractive way. Customers can easily search or find products of their choice. Besides, you can order easily. Much like a super-shop, although it's better and simpler than a super-shop.
Easy Marketing: People who advertise on Facebook or Google. They know how easily having a website can increase sales quickly, along with customer re-targeting.
Increase in sales: In addition to direct customers to the website, visitors also come from Facebook and Google search engines. It is possible to get the perfect customer from Google. When a person buys Nakshi Kantha online but, he doesn't know from where to buy. Then he will search on Google. And if your website comes first after searching on Google? Think what will happen then? Got a customer too easily? This work is called SEO. If you want to put your website first in Google, you need to do SEO or add to Google.
Understanding Customer Needs: You can analyze customer data through the website. You can know which products the customer searches more, where the customer is from, how old they are, etc.
Steps to Create an E-Commerce Website
Hopefully you have already decided what you will do business with. If not, here are 5 tips for selling clothes online. This time come to the main point, how to create an e-commerce website?
1. Purchase of domain and hosting
The very first step in creating a website is to purchase a domain and hosting. In simple words, the domain is the name of the website, for example, Google.com, Alibaba.com, Daraz.com.bd etc. And hosting is the place where you keep your website information, products, product images. If you want domain and hosting you can buy it yourself. However, if you are not a little clever, there is a chance of getting caught.
Things to keep in mind while buying a domain:
Whether the site you are buying from is trustworthy ie how long have they been in business. Will stay in the future or run away with a lot of blankets?
Does it give you full control of the domain? Whether they have the facility to transfer from one site to another in the future. If yes, what are the charges and whether the domain transfer authentication code will be under your control.
Is the domain locked?
How trustworthy is the company?
Things to keep in mind while buying hosting:
Buy Bdix server host if you are running the site within the country and only if you are a visitor from Bangladesh.
What is the customer care support?
Are there benefits to brand email?
Have access to the full CPanel?
How much space and bandwidth and whether it can be upgraded in the future?
What is their uptime like?
Does the moneyback guarantee?
etc. There are many other things to check. Many may say, Bangladeshi companies are bad, foreign companies are good. To tell the truth, many Bangladeshi companies resell from foreigners. Good and bad countries are everywhere. If it is a domestic company, the advantage is that you can pay in Bkash, Rocket, Cash. And, if you need help, you can take help in Bengali language. I am referring some domain hosting sites, from where I have purchased domain hosting.
My favorite domains and hosting sites
- Namecheap - American domain name registry company
- Hostinger – Best overall hosting company
- DreamHost – Best WordPress hosting
- SiteGround – Best ecommerce hosting
- Bluehost – Best hosting for beginners
- ScalaHosting – Best customer service
- GreenGeeks – Best eco-friendly web hosting
- HostGator – Best website hosting for scalability
- WP Engine – Best managed WordPress hosting
- A2 Hosting – Best shared hosting for site speed
- InMotion Hosting – Best for technical users
2. Website design and development
The next step in buying domain hosting is website design and development. You can do this yourself if you can. If not, you can hire a professional web developer. Contact me if you can't create website. I provide affordable website development services. Whichever you choose, you should know the following points. If not, chances are high that the website will be damaged.
Platform
The very first thing is, which platform you want to build the website using. Currently, there are some popular platforms where the cost of creating a website is very low and the management is also very easy. Notable among these are:
Woo-Commerce/WordPress
- Magenta
- Open cart
- Jane-Cart
Apart from that you can design from scratch. However, the cost of creating such a website starts from Rs 1 lakh. Below this is usually not a perfect site, and it won't be to your liking. And starting from the security of this type of site, an expert should be kept for regular maintenance. Basically such sites are created by companies like Amazon, Alibaba, Daraz. You can also if you have the budget.
But if you use CMS means U-Commerce/Word-Press, Magenta, OpenCart, Zen-Cart Archi. Then, the cost will be much less. In this case, I would say for the use of U-Commerce and Word-Press. The cost of creating a perfect site using CMS will usually start from 15 thousand. There are a few things to be aware of when building a site using a CMS.
Website theme
Ask the web designer that you will use to create the website, whether he will create the site with a free theme or a paid one. If it's a paid theme, find out where to buy it.
Generally, the popular and good site to buy themes for WordPress is Themeforest. In the case of paid themes, check whether Themeforest has provided a Purchase Code and whether you will get updates in the future.
What benefits?
- How much customization will the web developer do?
- Will Google add to the search engine and do basic SEO?
- How many months of support?
- Will teach you how to maintain and upload products etc.
- Just be careful about these things.
3. Transaction and payment gateway
After creating the site, it is important to arrange how the customer will pay. You can arrange cash on delivery if you want. Besides, you can have digital payment method as well. In this case, you will get more benefits in WordPress. You can take payment in Cash, Bikash, Rocket using the free plugin if you want. In that case the customer has to make the payment manually.
If you want, you can use payment gateway. In case of new e-commerce, buying a gateway with money is not very important.
However below are some payment gateways:
- Worldpay
- PayPal
- 2Checkout
- Stripe
- Skrill
- Braintree
- Instamojo
- PayU
- Payza
- Allied Wallet
4. Safety
If it's a WordPress website, WordPress will take care of code security itself. However, you need to worry about hosting cpanel, email, wordpress dashboard login password. In that case, use strong passwords. Example of a strong password: A@eyPass%OnE$tro9
An example of a strong password is to have a combination of symbols, numbers and capital letters and small letters in the password.
Also, you can integrate the site with Cloudflare to protect against DDoS attacks or site down. There are other security issues, which can be found in detail on Google.
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